Case Study 1: Beverage Company X - Packaging Design
Objective: Determine the most appealing packaging design for a new energy drink.
Method: 50 participants aged 18-35 viewed three different package designs while wearing Muse EEG devices. Brain activity was recorded to measure attention, emotional engagement, and memory encoding.
Results:
- Design A elicited the strongest positive emotional response.
- Design B captured and held attention the longest.
- Design C showed the highest memory encoding, suggesting it would be most recognizable on store shelves.
Outcome: The company incorporated elements from designs A and C, resulting in a 28% increase in sales compared to initial projections.
